Using Social Media to Grow your Practice

using social media to grow your practice

These days almost everyone has a smartphone and access to social media. Not only has social media changed our society, but it also has changed how your dental practice can—and should—market itself on social media. Patient “selfies” Let’s say you want to take a photo with a patient. Given the prevalence of smartphone technology, you can just use your patient’s phone to take the picture and ask them to post the photo to your practice’s Facebook page. Use a polite …

Stressed About Employee Retention

stressed about employee retention

As a manager or business owner, finding and retaining the right employees can be stressful and challenging. Sometimes finding the ideal employee may seem easier than retention. It seems easy to get employees through the doors, but retaining them is a different story. If you are like many business owners, you may find that keeping employees is a challenge. A poll of business owners recently conducted by ADP showed that only 15 percent of those polled felt confident in their …

Leaders vs Leadership in Dentistry

leader vs leadership

Achieving success in the dental field does not happen easily. For a group practice, successful management is critical, and leadership is vital to management. Exceptional leaders, no matter what the industry, promote an environment where positive actions produce accomplishments. They instill a greater sense of accountability, responsibility, commitment and intention. Are you giving your group practice the leadership it needs? Here are several crucial aspects to being a good leader. Open communication – It is important to be open and …

How to Nip Dental Staff Issues in the Bud

nip dental staff issues in the bud1

Disagreements are inevitable—whether they occur between family members, friends or co-workers. When an issue develops between members of your team—and it will—it is your job as the owner or office manager to maintain the peace and nip any disagreement in the bud. Ongoing staff issues can reduce productivity, create communication problems, and your clients or customers may even be able to sense the tension in the office.  You can help minimize intra-office problems by keeping your employees motivated and make …

The Best Managers Have These Qualities

best managers have these qualities

Leadership is never easy. When running a business, you need the members of your team to respect you. Gaining respect from your employees means that they will be more likely to listen to you, and contribute to the mission of your business. The “old school” management approach often meant fire-breathing behavior, which set up a boss to be listened to out of fear. The problem with this approach is it does not last, and employees tend not to show respect …

Promoting Your Practice with Selfie Marketing

selfie marketing

Did you know that some of the most effective marketing strategies on social media come from stuff that you (the business) didn’t post? That is right! These new “Selfie marketing” campaigns are sweeping across social media, impacting businesses in a positive way. Here is what you need to know about Selfie marketing, and how to it can improve your practice. First, keep in mind that this new strategy does not mean that you should quit posting regular stuff onto your …