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Google Maps
dental consulting

What’s Google Maps, and Why you Should Use it for Marketing your Practice

It stands to reason that if a potential patient in your area types “dentist near me” into Google, your dental office’s Google listing would appear prominently on the first map result page. However, contrary to popular belief, Google Maps’ ranking system is not completely objective. So, our dental practice consultants at Bryant Consultants share on the blog today more about Google Maps and why you should use it for marketing

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kpi
Newsletter

What’s a KPI, and Why Should I Watch It?

When trying to improve our lives, whether personally or professionally, data helps us track progress, including setbacks and successes along the way. Take weight loss, for example: without a number on a scale, we may still realize improvements are happening by the fit of our clothes, but we can’t understand with precise accuracy what is working — and what may be causing a setback along the way — without actual

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kpi
dental consulting

Who’s Watching your KPIs?

Any dentist who wants to find profit leaks and increase output must know their numbers. Understanding your practice using key point indicators or KPIs can help identify areas where your business needs help so that you can create an effective solution. Our dental office consultants at Bryant Consultants share on the blog today how to watch your KPIs for clinic/operational areas instead of just your financial or administrative ones. Every

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social media
social media

What to Post to your Practice’s Social Media Accounts

Social media is one of the best ways to attract new patients, keep current patients informed of office happenings, and grow your practice. The best part is that maintaining your pages can cost very little. But the worst thing you could do is post infrequently or post ineffective content. Many dentists fail to keep up their social media accounts because they simply don’t know what to post. While planning your

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custom social media
social media

6 Reasons Why your Practice Should be using Custom Designs for Social Media

Graphic design combines text, photography, illustrations, fonts, and motion graphics into intriguing material that brands your practice. Dental office social media graphics boost visibility and engagement when the post reflects professionalism, expertise, and quality. If you value great dental treatment, you should value quality graphic design. Our dental office consultants at Bryant Consultants share six reasons why your practice should use custom social media designs and how they might affect

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drop ppo
Newsletter

Is it Time to Drop your PPOs?

Many practice owners are conditioned to think that they need insurance companies to thrive financially. Or they simply remain in-network with insurance companies because it’s what they’ve always done, and change like dropping PPOs may sound drastic. But we are here to tell you that it may be time to drop your PPOs and remain successful without losing patients. Understand that insurance companies only care about their business First and

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