Why Videos Should be Part of Your Social Media Strategy

social media marketing

Since body language equates to 90 percent of our communication, it makes sense why more people are shifting toward videos for their social media strategy. Are you? If you have not been using videos to help promote your social media page, you are not getting the most out of your social media marketing. A video is not only easy to use and create; it also makes it easy for consumers to engage. If you think text will suffice, you are …

Handling Difficult Conversations

difficult conversation

Your practice is a business, and managing a business means that, inevitably, you will have your fair share of difficult conversations. They may be with patients who have complaints or members of your team. Here are some tips that can help you communicate more clearly the next time one of these challenging conversations takes place. Ask questions of the other person. Find out what is driving their actions or complaints by determining the real motives, needs, and concerns behind the …

What Patients Really Want

what patients really want

When a prospective patient is considering your dental practice, trust weighs heavily in the decision. This patient trusts you to provide oral health care for them and their family. Transparency can be one of the most attractive factors for a new patient. That means you should have no area of the office that you would be embarrassed for people to see—even areas off limits to the public such as the break room or the dentist’s private office. Presenting prospective patients …

The Future of Dentistry, and What it Means for You As a Patient

the future of dentistry

Historical evidence suggests that dentistry has been part of human civilization for approximately 9,000 years. Suffice to say that dental science has come a long way over time. Current techniques and technologies would have seemed like the stuff of science fiction 10 or 20 years ago yet, as dentistry continues to evolve at a rapid rate, exciting technological advances are on the cusp of widespread use. Dental lasers have been in use since the 1990s but are a more common …

Why Won’t My Team Change

why wont my staff change

Human beings have a tendency to resist change, whether it is in their personal life or business. This resistance occurs even if the pending change could yield an opportunity that could lead to a greater sense of accomplishment and more overall satisfaction. Why, though, do people resist change? Because of a fear of the unknown. How will change affect their relationships? What about their economic status or job or just their daily routine? The prospect of change and the uncertainty …

Change Management

change management

It is inevitable that as humans, we tend to resist change. It is in our nature; it should be expected. Even when change is going to lead us to growth and development, we naturally resist change. In the world of dentistry, change is growing at a faster rate than ever before; booming practices, technological advancements, government regulations, outsourcing certain functions of the business, to non-dentist ownership and staff needs. So many changes that it will make your head spin, yet …