The Newest Marketing Trend, and how it Works

Are you familiar with PPC marketing? PPC, or pay-per-click for short, allows you to set a certain advertising budget for your platform of choice. Then, you only pay for the clicks that your ad receives. Let’s learn more about one of the most exciting trends in marketing today and how it could benefit your business. There are several different types of PPC advertising  Google: You can integrate PPC into your existing Google Ads campaign by paying a certain amount to …

Want to Increase Case Acceptance? Digital Photography is the Answer

digital photography

The average rate of case acceptance across the entire dental industry is 61 percent. How does your practice stack up against that number? Whether you’re right on average, above it, or below it, as a business owner, you want to see your practice reach its maximum potential. After all, there’s always room to improve. Bryant Consultants is here to help you reach your professional goals as a dentist. One of the methods you can use to increase your rate of …

Managing Conflict through Communication

managing conflict

Conflict is inevitable in the workplace. For a dentist, a bad relationship with a coworker or between two coworkers can have a significant impact on the efficiency and productivity of your practice. In both professional and personal relationships, honest communication is crucial to managing conflict. Here are some strategies you can use to manage any existing or future conflicts through communication. Keep in mind that not everyone is going to agree with one another all of the time because everyone …

4 Tips when adding Video Content to your Email Marketing Campaign

tips for adding video marketing

Most people have an email address, even if you don’t use it on a regular basis. Whether you check your email daily, weekly, or monthly, if your inbox is anything like ours, it’s full of all kinds of offers, newsletters, and communications from businesses trying to entice you to become a customer. If you own a business, having an email list is a must, but how do you make your messages stand out in an increasingly crowded inbox? According to …

Feeling Burnt Out? A Dental Coach could give you the Spark you Need

If you are running your own business, you have a lot on your shoulders. The risk of burnout is always there—especially if you are a dentist with your own practice. In 2016, a study published in Occupational Medicine noted the high risk of burnout among dentists and dental students alike, citing the strain of the job and long working hours as two of the major factors. Whether you are a longtime practicing dentist or you are fresh out of dental …

6 Traits to look for when Hiring a Dental Hygienist

Looking for one of the fastest-growing professions in America? Dental hygienists find themselves to be in increasingly high demand. According to estimates from the Bureau of Labor Statistics, the job market for dental hygienists is expected to grow as much as 20 percent by 2026. That’s going to make for a very competitive market for dentists who need help in their practices. In a growing field, it can become difficult to identify the right candidate for you. Bryant Consultants has …