How Communication helps Dental Practices Build Trust with Clients

building trust with clients

Business owners, no matter what business they might be in, need to build trust with their customers in order to sustain long-term success. For a dental practice, building trust is especially important—and, at times, difficult. Are you having difficulty engaging your patients? Have you experienced obstacles getting patients to proceed with case acceptance and recommended treatments? If you can answer yes to either of these questions, you might be having difficulty meeting your goals for the practice, and the culprit …

Staying Proactive when a Patient Cancels an Appointment

how to handle appointment cancellation

If one thing is certain, we know that patients cancel appointments from time to time. This unexpected block of time can leave your mind wondering how to handle the situation, what will your staff do with their time, or how it may affect your bottom line. The question should be how could I help my team remain proactive when these instances occur? It is important to understand how a cancelation will affect your bottom line, especially if you are a …

Getting Patients to see the Big Picture

get patients to see the big picture

Did you know that in most practices 65% of hygiene patients end up needing some type of restorative dentistry? So, a question to ask yourself should be, “is my hygiene team trained in case presentation skills?” For years, the focus of case presentation was always to educate the patient. Dental team members were coached that educating their patients was the best way to get them in for necessary treatment. Well, the paradigm has shifted. While we should still educate our …

Creating Accountability within your Practice

accountability within your practice

Most small business owners have a passion for what they do but being the boss has its drawbacks, especially when it comes to having to police your staff. This certainly applies to the world of dentistry. Whenever an employee of a dental staff fails to follow established policy and protocol, dentists have to stop doing what they were trained to do—providing care—and handle the problem. Are you a dentist who feels like you are doing double duty as a law …

Finding Balance in Dentist Office Culture

finding balance in dental office

When you run your own business, the way you treat your employees matters. This is especially true in the close-knit environment of a dental practice. You want every member of your staff to feel comfortable while recognizing potential sources of conflict. Creating a good office environment starts by establishing a culture of balance and respect. Here are some do’s and don’ts you should follow to help create this culture. DO be genuine: Make sure that you show a legitimate interest …

What Happened to my Google Reviews?

wheres my google review

Ever had an amazing 5-star Google review from a client that just disappeared? You are not alone. Google has specific policies in which they will automatically remove certain reviews, and here is why. Google will hands down remove any review that seems “spammy,” even if that was never the intent of the review. What signals a potentially spammy review? Reviews that include phone numbers or URLs could be seen as an advertisement, thus being flagged as spam. Maybe neither of …