Scroll Instagram or Facebook, and you’ll quickly see that the best posts that get the most attention are photos, specifically custom photos. If you’re a busy dental practice, which you probably are, then you may feel as though you don’t have time to create custom graphics or take creative pictures to post on social media. But we are here to tell you that is what it takes to grow your audience and bring in new patients to your practice. And, if done yourself, it’s free! But if you aren’t up for the task, you can hire a social media manager to take care of it for you.
So, what are the best types of pictures to share on social media?
You can find many stock images on websites like iStock.com, where you can pay a fee to have the rights to reuse images on their site. However, these images are of random people that you don’t know, and the chances are that your audience won’t recognize them either. Therefore, we recommend using photos of you and your team members. These pictures can be used to create custom graphics with words, phrases, questions, and more. Whether you’re posting an informative post, a current promotion, or want to post a candid photo from inside your practice, pictures of real people that work in your practice are the best kind of photos to share.
How do I get these pictures?
Everyone has a cell phone, and most smartphones take pictures that are good enough quality to post online. Whether you spend a few minutes each day capturing photos or set aside some time for intentional photos with props, you can easily capture pictures on your phone and then share them directly to social media or schedule to post later.
It’s that easy! Just pull out your phone and snap some photos during a meeting or training session. Perhaps someone brought coffee and donuts into the office as a special treat – take a picture of your team enjoying these goodies during your morning huddle. If someone celebrates a birthday, anniversary, or other important milestones, capture it and post these photos on social media. If you decide to hire a social media manager, you could gather enough images to send them to use and schedule for you. Want to learn more about social media for dentists? Contact Bryant Consultants today at (877) 768-4799.
