If you own a business, you probably have heard the saying that “word of mouth” is the best form of advertising.
Word of mouth spreads much differently these days than it used to, thanks to the explosion in popularity of social media. Facebook, Twitter, and Instagram allow people to share their experience as customers with zero filters.
The same can be said through online reviews. For dental practices, in particular, Google reviews play a significant role in shaping the way your business is perceived online.
Enter the name of your business (or practice) in Google. What type of reviews comes up? Are they positive, negative or indifferent? Alternatively, are there very few reviews with little to no text, and none from the past several months?
Your team should make it a priority to get more high-quality Google reviews for your business., no matter what your industry of choice may be.
Why is this so important? According to a 2014 survey conducted by BrightLocal, nearly 90 percent of customers look up products and services on Google before trying them. That applies to a wide variety of consumer choices, such as what restaurant to go to for dinner. When considering professional services such as dental work, pest control or plumbing, the average consumer does significantly more research. That includes reading online reviews of any businesses under consideration.
Google reviews should be a focal point of your approach because it is the most popular online service used to gather information. When the average consumer wants to see what other people think of a certain business, the chances are high that he or she will use Google.
More Google reviews, posted with more frequency, also boosts your local search ranking in search engines. It also gives your business more credibility online.
Learn how to make the most of Google reviews, and the way that “word of mouth” has changed by enlisting the team at Bryant Consultants.
Bryant Consultants’ services can help you realize your vision, establish goals, and set processes in place to evolve your practice. Contact us by calling (877) 768-4799.
We provide consultation, training, and coaching to help improve the operations of your practice so that you can provide exceptional results to your patients. No office is out of reach for us; we will even come to you!