When you own a dental practice, time is money. That means knowing where to invest both to maximize your return. The experts at Bryant Consultants compiled this list of tips that can turn your patients into raving fans—whether they’ve been part of your practice for a few weeks or several years.
Focus on taking full claim of your role as a business owner
Your practice isn’t just a job; it’s your business. It’s your dream and should be your full professional focus. It also has to be nurtured, just like a living thing. Treat your business well, and it can thrive. Treat it poorly, or ignore it, and it is going to fail. Yes, you went to dental school and trained in the science and techniques of the field, but running a successful practice means being a good business owner is just as important as your skills as a dentist.
With that said, here are three important principles you should follow as a practice owner:
- Remember, you’re in the customer service business: To have happy patients, treating them with care and kindness is just as important—if not more so—as the procedures and technology you use. The truly great dental practices focus on creating fantastic patient experiences for every individual who steps into their office. These experiences don’t just happen. They’re made possible through training your staff and yourself to be friendly and build real relationships with your patients.
- Build a community: When you win a dental practice, your community consists of three groups of people: the members of your team, your current patients, and your pool of potential patients. As a practice owner, you need to treat each of these groups as truly important. That means building a culture within your office, to ensure that the members of your team aren’t just employees, but are believers in your brand who promote your practice. And those relationships we mentioned? They turn patients into fans, who come to your practice not because of the latest dental tool or technique, but because your team has established trust with each patient. Believe it or not, but patients can get a true sense of the culture at your practice when they come in for an appointment. Make sure the culture is inviting, friendly, supportive, and honest.
- Metrics matter: If you want to grow your business, you have to know your numbers. Any metric you track has a better chance of heading in the right direction: new patients, case acceptance rates, pre-scheduling, profit, etc. Each practice is unique and has its own factors that determine its success. Tracking those factors through hard numbers gives you the data you need to make your practice all it can be. But, none of those numbers are going to matter a whole lot unless you spend time building real relationships with your patients, and showing them that they matter, and that they aren’t just a number to you.
Dental coaching services
Whether you just opened a practice or you’re a longtime practice owner who wants to take your business to the next level, the pros at Bryant Consultants can help. We offer customized training packages for any dentist, no matter their experience or stage in life. We offer on-site and remote training for you or your staff.
Our services can help you refine your vision, establish goals, and set processes in place to evolve your business. Contact us by calling (877) 768-4799. We provide consultation, training, and coaching to help improve the operations of your practice so that you can provide exceptional results to your patients. No office is out of reach for us.