You pour your heart and soul into your business, but if your website doesn’t serve as a good first impression, you may drive away potential customers before they even get a chance to take an extended look at your goods and services. Just having an online presence isn’t enough. If your website is not updated regularly, you are missing out on one of the most effective ways to seek out new clientele.
There are three ways you should keep your website up to date:
Website security – As digital technology becomes more widespread, hackers have become increasingly bold. In the last year alone, cyber-criminals committed huge hacks that affected the data and personal information of millions of individuals around the world—targeting huge companies like the Marriott brand of hotels, T-Mobile, and multiple airlines. A major corporation may be able to survive a serious data breach, but for a small business, it can be catastrophic. You can bolster your security by using a secure website platform and also making sure that the company that is building or hosting your site has strong security measures as well. At Bryant Consultants, each website we design is up to par with the latest standards of Internet security.
Content – As we said a few months ago, content is king. Having good content that is updated on a regular basis has a couple of significant benefits. First, each piece of content provides another opportunity for you to engage with your current and prospective customers, especially if you are using social media to promote the content (and if you aren’t, you really should be!). Updated information also helps establish the domain authority of your site. Domain authority has to do with your website’s score in search engine rankings. For example, if you run a landscaping business and you have several pieces of content on irrigation and sprinkler systems, search engines will consider your site more of an authority on those subjects—and it will rank more highly when searched online, especially by people in your geographical area.
Fresh content through the addition of photo galleries or a blog is the easiest way to let users know that your site is being updated on a regular basis while also helping the search engine ranking of the site. If you have a blog on your business site and it hasn’t been updated for a while, it can appear as if your business is struggling, closed, or not up to speed on the latest trends in your industry. None of these is a good thing if you are a business owner!
Site design – Think of your website like you would a brick-and-mortar business. How would your store do if it was hard to locate, or it was difficult to find what you wanted when you did go inside? What if the color scheme looked out of date or paint was peeling from the walls? A drab, out-of-date website can have the same effect and drive away customers. Your business website should be easy to navigate, have a design and colors that catch the eye, and also be mobile-friendly. That’s where hiring the professional services of the web designers at Bryant Consultants can come in handy once more.
In summary, keeping your website current can make a big difference in your business. Contact Bryant Consultants by calling (877) 768-4799.
We provide consultation, training, and coaching to help improve the operations of your business so that you can provide exceptional results to your customers. No office is out of reach for us; we will even come to you!