Author: Sherri Merritt

Running a dental practice is about much more than providing excellent patient care.  Even the most clinically skilled dentist can run into serious financial trouble if the business side of the practice isn’t managed effectively.  Unfortunately, many dental offices find themselves struggling to stay profitable, and often, it’s not because of a lack of patients or quality care, but because of overlooked financial pitfalls. If your practice is feeling financial

In the fast-paced world of dentistry, every minute counts.  The difference between a smooth, well-organized day and a stressful, chaotic one often comes down to preparation and communication.  That’s where the morning huddle comes in. Think of it as your team’s pre-game meeting.  In just 10–15 minutes, everyone gets on the same page, addresses potential challenges before they become problems, and sets a positive tone for the day.  While it

In today’s evolving dental landscape, success hinges not just on clinical expertise, but on building a team that thinks, acts, and inspires like leaders.  This transformation from staff to leadership requires intentional empowerment and communication, cultivating an environment where every team member feels engaged, valued, and trusted.  Here’s how to guide your dental practice toward leadership-driven excellence. Lead by Example: Walking the Talk Your behavior sets the tone.  When you

In today’s competitive dental market, brand awareness goes far beyond flashing logos or polished websites, it forms the very foundation of growth.  When your practice is instantly recognized, trusted, and remembered, patients are more likely to choose you, return repeatedly, and even pay premium fees for your services. Brand awareness is about patients recognizing, or even recalling, your practice amid a sea of options.   Recognition means they identify your name

In today’s digital world, social media isn’t just for selfies and memes, it’s become a powerful marketing and engagement tool for dental practices.  Patients no longer discover offices via yellow pages, they find them online, often through Instagram, Facebook, TikTok or YouTube.  A strong, consistent social presence helps you stay top of mind, build trust, and attract new patients. Build a Recognizable and Humanized Brand Your social media profiles act

Are Sealants Right for Your Child? As a parent, you do everything you can to protect your child’s health.  From wellness visits to balanced meals, you know prevention is key.  But when it comes to their dental health, many parents overlook one simple and effective tool…dental sealants. Sealants are a thin, protective coating applied to the chewing surfaces of molars and premolars to prevent cavities.  They’re especially helpful for children,