How Do I get my Dental Team Participating in our Company’s Social Media?

Engaging your dental team in social media marketing can be an effective way to promote your practice and build a strong online presence.

Here are some steps to involve your team in social media marketing:

1. Educate and Train:

• Social Media Basics: Provide training on the basics of social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Content Creation: Teach them about creating engaging content, including photos, videos, and posts that resonate with your audience.
• Brand Guidelines: Ensure they understand your practice’s brand guidelines, including tone, style, and visual elements.

2. Define Roles and Responsibilities:

• Social Media Champions: Appoint team members who are interested in and enthusiastic about social media to lead efforts.
• Have weekly check ins and updates during a morning huddle! It’s a great way to start the week of and identify the posts, videos and participants this week. It’s a great time to do company wins and recognize great engagement! 
• Content Calendar:Develop a content calendar with scheduled posts and assign specific tasks to team members (e.g., taking photos, writing captions).

3. Encourage Content Creation:

• Behind-the-Scenes: Encourage sharing behind-the-scenes moments in the practice, such as staff events, celebrations, and day-to-day activities.
• Patient Stories: With patient consent, share success stories, testimonials, and before-and-after photos.
• Educational Content: Create posts that educate your audience about dental health, procedures, and tips for maintaining oral hygiene.

4. Collaborative Brainstorming:

• Regular Meetings: Hold regular team meetings to brainstorm content ideas and discuss social media strategies.
• Creative Input: Encourage all team members to contribute ideas and feedback to make the content diverse and engaging.

5. Incentivize Participation:

• Recognition: Recognize and reward team members who contribute valuable content or ideas. (pay to play, good ideas get good prizes) 
• Incentives: Offer small incentives, such as gift cards or extra time off, for active participation in social media videos or custom posts.

6. Provide Tools and Resources:

• Content Tools: Equip your team with tools for creating and editing content, such as smartphones, cameras, and editing software.
• Provide Clear  “Brand On” Guidelines that help everyone in your company have clear direction about what you are interested in building with your brand on social media. 
• Social Media Platforms: Ensure they have access to the practice’s social media accounts and understand how to use scheduling tools like Business Suites or Hootsuite. 

7. Set Clear Goals and Metrics:

• Objectives: Define clear objectives for your social media efforts, such as increasing followers, engagement, or website traffic.
• Analytics: Use social media analytics tools to track performance and share insights with the team to adjust strategies as needed.

8. Encourage Personal Engagement:

• Employee Advocacy: Encourage team members to share practice content on their personal social media accounts to expand reach.
• Authenticity: Promote authentic engagement by allowing team members to add personal touches to your company’s posts. 

9. Celebrate Successes:

• Milestones: Celebrate social media milestones and successes with the team, such as reaching follower targets or high-engagement posts.
• Team Achievements: Highlight team contributions and achievements in your practice’s social media success.

By involving your dental team in social media marketing, you can create a dynamic and engaging online presence that reflects the personality and values of your practice. If you do not have social media champions in your dental practice it’s ok you can start with our social media champions while you’re growing your very own. For more information about our custom social media packages that magnify your team, your patients, your community and your company schedule a free consultation today at info@bryantconsultants.com today.