The COVID-19 pandemic forced your dental practice to change how you do business. Maybe you had to restrict the available services your practice could provide or perhaps even close your doors temporarily. This is an uncertain time, and you may be wondering how to budget and market your business in the coming days. Understand that the world has changed for good; you have to change with it. That’s why search engine optimization, or SEO, should be a cornerstone of any marketing strategy for your practice heading into a post-pandemic world.
Why does SEO matter so much?
When your practice fully reopens, you and your team are going to be eager to hit the ground running and get back to work. Without the right marketing strategy in place, however, all that hard work could be for naught if the public isn’t aware that you are back in business. Investing in SEO is a long-term approach to growing your practice.
Did you know that, according to the Search Engine Journal, more than 90 percent of all online traffic comes from the first page of search engine results? Moreover, three-quarters of all web users never scroll past the first page of any search.
We live in a digital age—now more than ever during COVID-19 when many workplaces and schools are closed, and people are spending so much time at home. Social distancing has led to a huge increase in the amount of time people spend online. You can put this extra time to work for you by focusing on SEO marketing.
Things have changed, but content is king
Most people with health-related questions probably are focusing their online searches on issues related to COVID-19. Still, take the opportunity to create new content as it pertains to your practice—the story of your own journey in dentistry, the services you provide, and answering any dental-related questions about fighting the coronavirus.
Creating this new content is easier than you think. Use older blogs on your site as source material for an e-book, an online course, or helpful infographics. This is also a great time to incorporate video conferencing so you can offer online consultations and other telehealth services to your clientele.
SEO never stops
You’re always finding ways to improve your practice, whether that means pursuing continuing education to stay at the forefront of your field, investing in new technology, or implementing new policies. A successful SEO marketing campaign is no different; it requires constant attention, especially to anticipate and adjust as search engines like Google change their algorithms. Just like it takes time to build a reputation, it takes time to build an SEO presence. It could be a long, hard-fought battle to crack the first page or ideally the top five of a relevant search engine result, but if you let your SEO marketing campaign lapse, the fall in the rankings can happen faster than you may expect.
Don’t let this happen to you! Let the pros at Bryant Consultants help. If you need help reviving or fine-tuning your SEO strategy, or you have any other questions about navigating the industry in a post-COVID world, we can help. We are currently offering a complimentary one-hour consultation for any dentist with questions or concerns about their future plans. Schedule your consultation today by calling (877) 768-4799. Are you on social media? We are too! Please connect with us on Facebook and Instagram.
