What does Google's new update mean for your SEO Strategy?

What does Google’s new update mean for your SEO Strategy?

googles new update

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email
Share on reddit

“Hang on, let me Google it.”

You know that a website is well known if its name becomes a widely used verb, and that applies to Google, the most popular search engine today. Google recently made an update that it touted as its most important in five years. How will this update change the way you market, specifically as it relates to SEO? In this article, Bryant Consultants will take a more in-depth look at how these changes might affect your digital marketing strategy.

Learn more about the BERT update 

BERT is an algorithm that has been added to Google’s existing algorithm. BERT (an abbreviation for Bidirectional Encoder Representations from Transformers) is a deep learning algorithm related to natural language processing. In other words, the BERT algorithm understands all of the words in a sentence—as well as the relevant context, no matter how nuanced that context might be.

What does this update mean for you and your website?

In an interview with Search Engine Journal, Dawn Anderson theorized that the BERT algorithm is going to have a negative impact on websites with poorly written content. What constitutes poorly written content? It might be a website with a weak or uncertain focus, or one containing too many pronouns. This algorithm is being applied primarily to search queries, rather than web pages. That means it’s essential to structure the content on your site correctly: structuring the text on your website the right way, while also adding the necessary context. Remember that certain words–“blue,” for example—have different meanings. You also may need to account for regional differences in meaning, perhaps by choosing a totally different word to eliminate any potential confusion.

More than anything, the BERT update rewards quality content

We have mentioned before that when it comes to marketing your business and raising brand awareness online, content is king. The BERT update reinforces that philosophy. Google search liaison Danny Sullivan said as much in a tweet, noting that, “The fundamentals of us seeking to reward great content remain unchanged.” BERT is merely another way for Google to reward such content. This is why you need to make sure all the content on your site is well written, informative, engaging, and yes, contains SEO keywords and phrases.

Bryant Consultants has the expertise you’re looking for to make sure your website’s SEO is as strong as possible. Our search engine optimization services cover all the bases, from actually providing the content to auditing your business profile on sites like Yelp and City-Search to make sure your branding and message remain consistent across the web. From there, we conduct a comprehensive analysis of the data and that of your competitors to make sure you’re keeping pace. We’re always seeking ways to improve traffic to your site!

Our services can help you refine your vision, establish goals, and set processes in place to evolve your business. Contact us by calling (877) 768-4799. We provide consultation, training, and coaching to help improve the operations of your business so that you can deliver exceptional results to your clients. No office is out of reach for us. We will even come to you!

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

dealing with lazy employee

Tips on Dealing with Lazy Employees

Employees are an integral part of any business. As they are hired to complete specific job duties, some employees will naturally be more productive than others. Unfortunately, most businesses suffer from the occasional lazy employee, which may end up costing the company money in lost production and end in discipline or dismissal. Bryant Consultants, a

Read More »
grow your practice
dental practice management

To Grow your Practice, New Patients are just Part of the Solution

What do you think is necessary to grow your dental practice? You might think the secret is increasing the number of new patients, but this is just one part of the formula—and not the most important part, either. Your dental industry experts at Bryant Consultants want to explain how adding new patients is just one

Read More »
dentist need seo

Why Dentists need Website SEO now more than Ever

The COVID-19 pandemic forced your dental practice to change how you do business. Maybe you had to restrict the available services your practice could provide or perhaps even close your doors temporarily. This is an uncertain time, and you may be wondering how to budget and market your business in the coming days. Understand that

Read More »

Have Questions?

Schedule a call with one of our consultants today to find out how we can help!

Free Resource For Our Dental Clients Covid-19 Survival Kit

Scroll to Top