Make the most out of Marketing Automation

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marketing automationAre you tired of seeing your work hours and the time of your manpower getting allocated to mundane tasks like follow-ups and routine calls? Marketing automation handles the humdrum for you, allowing you and your team to focus on what you do best. Incorporating marketing automation into your business also provides a wealth of data, allowing you to streamline your operations and maximize your revenue. In short, if you’ve not hopped on board the marketing automation train, you’re missing out. Just incorporating marketing automation isn’t enough; you have to know how to make it work for you.

Bryant Consultants is here to suggest four ways to make the most out of marketing automation to help your business:

  1. Find your “time sucks”: By that, we mean identifying the most repetitive tasks that are part of your current marketing strategy. What’s taking up large chunks of your employees’ time? If it’s writing emails, for example, automation automatically could write and send response emails. This is just one piece of the puzzle. You need to make a list of all the current tasks your marketing team is handling, then identify the ones that are consuming the most time and that could be automated.
  2. Finding the right program: Your business is your baby, your labor love. It’s also unique… just like you! When it comes to finding the right software to automate some of your marketing processes, remember this is not a one-size-fits-all problem. This is where research is your best friend. You can find some of the most highly recommended software systems by searching online, but be sure to check and see if there is automation software made specifically for your industry. Remember, most automation platforms have a free trial offered, allowing you to test them before committing.
  3. Training: Automation only can do so much. For these programs to provide maximum benefit, your staff needs to have the training and knowledge to use them. Adding marketing automation is going to be an adjustment for the members of your team. Their duties are going to change, and they find themselves in a totally different role if the “busy work” that is now automated was eating up the bulk of their workweek. Give your employees the chance to test the new software extensively and work through any questions or concerns they may have.
  4. Make an honest evaluation: Marketing automation is not a magic solution or quick fix. You have to do your part. You need to review the effectiveness of your automation system at regular intervals, identifying areas that need to be fine-tuned or improved, and how automation is producing tangible results in the efficiency and profitability of your business.

Marketing Automation for Business

Bryant Consultants is excited to now offer marketing automation among our range of services. We can help with choosing the right software for your business, installing it, and training your staff to use it the right way. This is just one of the ways we can help you refine your vision, establish goals, and set processes in place to evolve your business. Contact us by calling (877) 768-4799.

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