Patients are the lifeblood of your dental practice, and without them, you would lose your business. However, many dental offices find it challenging to establish new patients, which usually begins with that first phone call. The dental practice marketing coaches from Bryant Consulting understand the struggle in converting a phone call into a new patient. Therefore, we are sharing tips for your practice to get from the new patient phone call to case acceptance so that you can establish more patients with fewer challenges.
New patient acquisition begins with the staff members who have front line contact with a potential patient. When the phone is answered by a front office or business office employee, they are the first contact with the individual on the other end of the line. The phone call is the first introduction to your dental practice and your team, so it is critical to show the person why they should choose your dental practice over others in the community. By showing professionalism, friendliness, and genuine care and concern about their oral health, you increase your chances of acquiring them as a patient.
One of the biggest challenges is maintaining a caring mindset about the patient regardless of the possible madness or mayhem caused by busy times of the day. No matter what is happening around your staff in the dental office, they should focus on the caller to determine the purpose of their call and handle the situation accordingly. Your goal for each new potential patient is to have them schedule an appointment within one week for an initial consultation.
Once the individual chooses an appointment time, your online marketing team at Bryant Consultants highly recommends o create notes about the patient’s concerns to address the situation appropriately during the appointment. After the phone call, the positive patient experience should continue throughout the patient’s dental history with your practice. Your staff must make notes in the patient files and share them with the remaining staff during morning huddles. By sharing crucial patient information among the staff, your team’s continuity can help ensure your patient’s best experience, whether new or established. Continuity of your staff is critical, and the meeting serves as an opportunity to prepare appropriately for your patients. By working together, your practice can provide excellent service throughout the patient’s visit.
Once your patient arrives, the relationship-building process should continue for the duration of their visit. Talking to the patient about their job, dental history, or other personal interests can increase the bond’s strength. Most people conduct business with individuals they know, like, and trust. A potential customer will look for the ties to them from your practice and decide if they will return based on their experience of the visit. Therefore, your small business coaches at Bryant Consultants encourages their clients to grow the relationship bond between the customer and your practice.
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Converting new callers into patients can be a challenge. However, with personal attention and a genuinely caring staff, you can gain new patients through the first call. If you would like to learn more or schedule a complimentary one-hour consultation, please contact Bryant Consultants by calling (877) 768-4799. We provide consultation, training, and coaching and will continue to post relevant updates regarding the coronavirus pandemic. To ensure that you receive the latest updates, please follow us on Facebook and Instagram.
