Dentists across the globe struggle with their social media presence because they lack a basic understanding of how the platforms work. Showcasing and promoting a dental practice online can sometimes be overwhelming. The dental practice coaches at Bryant Consultants explain the fundamentals of social media for dentists to give you a basic understanding of how social media can benefit your business.
What is the goal of social media?
Much like networking in person, social media helps you interact within an online community and build relationships with patients and potential patients. The main goal is to connect with as many community members and businesses as possible and nourish those relationships. According to the small business consultants, you can expect some of those community members to become patients.
How do I connect with others on social media?
After setting up your profile and starting your community, search for groups in your local community to join. Once accepted into the group, cultivate relationships with the other members and introduce them to your practice and online community. You can also ask your community members to invite friends or family who are looking for a dentist. By maintaining a genuine interest in others, you can build a relationship of trust through social media that should increase your bottom line.
Which social media platform should I choose?
Our professional dental practice consultants explain that your choice of social media platform is up to you. However, each forum is not created equal and has a specific type of audience it attracts. For example, Facebook’s audience demographic is 35 to 50 years old, and Instagram’s audience demographic is predominately female and 25-to-35-year-olds. Knowing the general audience age range based on the platform helps you create age-appropriate content for your chosen platform and attract more patients to your office.
How can I tell if our social media presence is successful?
The main goal of marketing your practice on social media is to find more patients, not your activity level or how much content you share. When you thoughtfully build brand awareness and create content engagement, you should naturally see more new patients contacting your practice for an appointment. However, if, despite your every effort to increase your patient load doesn’t work through social media, it may be necessary to seek outside assistance from dental social media experts at Bryant Consultants.
When used correctly, social media platforms can help you increase your patients and bottom line. Understanding the fundamentals of social media helps prepare you for navigating the uncertain waters of online networking. If you struggle with your social media plan, effectiveness, or content creation, hiring a dental practice consultant may be the best course of action. If you would like to learn more or schedule a consultation, please contact Bryant Consultants by calling (877) 768-4799. We provide consultation, training, and coaching for dental practices and small businesses. To ensure that you receive the latest updates, please follow us on Facebook and Instagram.
