Dental professionals continuously face limited time and resources. Unfortunately, social media marketing appears increasingly time-consuming and not as a quick or easy way to reach potential new patients. However, with a few guided actions, addressing social media marketing for your dental practice should not take long to complete each day. To help you navigate an effective way of using social media, Bryant Consultants is sharing some fast and easy social media tips for dental practices.
Daily Tasks
No matter which social media platform you choose, Facebook, Twitter, or Instagram, you must post on it daily. With continuous quality content, your profile should increase in followers and gain visibility to potential patients. Since friends, family, neighbors, and coworkers use social media for recommendations on products and services, it is essential to provide ample information and positive reviews. Below are some daily actions you could take in under 15 minutes to expand your social media presence.
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Post Engaging Content
Fresh new content that is engaging and provides value to your followers helps prospective patients see that your practice focuses on them as a patient and less on your bottom line. A post about dental services or a special is acceptable on occasion, but developing relationships and a sense of community is the goal.
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Respond to Messages and Comments
Reciprocity is vital to building trust and relationships through social media. Turn on your notifications for any platform you choose, so you know when to respond to someone who has commented. Your response does not have to be lengthy, but taking the time to respond shows prospective clients that you care about your patients and providing them the best service.
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Encourage Patients to Like Your Social Media Profiles
Your online social media presence can only grow if your patients and other community members know that you are on social media. Therefore, in your traditional marketing efforts, add a line of text that shares your social media profiles, so people can find you and connect. Your team members should also mention social media activities to very patient and invite them to join the community.
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Browse Trending Topics
Quickly browsing through hot topics that are trending could help you further your reach using social media. If a trending topic relates to the dental industry or oral care, sharing the information on your social media profiles could bring new eyes to your practice, especially when using hashtags.
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Check Your Profiles for New Reviews
Look through your social media, Google My Business, and Healthgrades profiles for new patient reviews. Reply to positive reviews by thanking them for their business and reply to negative reviews with a friendly invitation to contact you directly to address the situation.
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Invite Patients to Play an Active Role
Your patients are the heart of your business, and what a better way to let them know is to get them involved. Ask patients if they would be willing to have their review or photo posted on your social media profiles. Also, if you have a patient appreciation day, ask if you can share the chosen patient with your online community. Engaging content that prompts patients to respond with a comment can help build the relationship of trust.
A social media presence may seem overwhelming since you are a busy professional. However, it is no excuse to let your social media go by the way-side. Start small and work with your team to develop a game plan that makes social media simple. If you feel you still do not have enough time to deal with social media marketing, then consider hiring a dental practice social media manager, such as Bryant Consultants. With extensive social media management for dental practice clients, we can provide effective content that could grow your practice.
If you would like to learn more or schedule a complimentary one-hour consultation, please contact Bryant Consultants by calling (877) 768-4799. We provide consultation, training, and coaching and will continue to post relevant updates regarding dental practice management. To ensure that you receive the latest updates, please follow us on Facebook and Instagram.
