Today, a Google representative confirmed, that local businesses risk having their Google My Business account listing unverified if they haven’t logged into their account recently. Google My Business connects business owners directly to their customers regardless of what avenue they look for you; whether it’s on Search, Maps or Google+.
Google rep Jade Wang replied to a posting in the Google and Your Business Help Forum and confirmed the company is contacting some Google My Business users that it considers to be inactive. “In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a business page,” Wang explains. When a user is unresponsive when being contacted and has not logged into Google My Business for quite a while then the pages in the account will probably be unverified.
Wang also shared that Google is taking the time to do this so they can provide users with an exceptional experience when they looking for a local business like yours. For the customer and for the business owner it is a win/win situation.
If you – as the business owner – discover your account has been marked unverified incorrectly then you can get the help you need when you contact support. They are there to provide assistance in restoring verification.
Brian Barwig of Integrated Digital Marketing says he discovered this issue while looking over a bulk feed account and noticed several of the listings he manages annotated as “disconnected.” He posted today in the help forum about a phone conversation he had with a support representative from Google who shared with him that this can happen to accounts that have been inactive for six months.
Mike Blumenthal has posted the email text Google sends out to alert inactive accounts about being unverified. Another user verified today that she didn’t receive, or notice, any emails from Google and got a call from them today about her unverified account. “Luckily I answered the call or I would have been very surprised when I finally logged into my account.” She adds that not only did she manage to verify her account, but she learned a lot about what having the account can do to boost her business.
There are some businesses that are run by an individual or just a few people and they may forget to update and use their Google My Business account like stated above. For those individuals getting an email or a call from a Google representative is a good thing. It is a reminder to stay active in a listing that can benefit their company and, in the long run, increase their revenue.
Users of this type of account should utilize every avenue in their power to help to grow their business and be in touch with their ideal customer. It is important to make sure that your Google local account is verified. It’s one of the best ways to ensure local seo.
Wang concluded her help forum post with this advice: “It’s a good idea to keep an eye on the inbox associated with your Google My Business (Locations) account. It’s also a good idea to regularly log into Google My Business (Locations) to confirm that your business information is current and accurate.”