Author: April Brogan

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does social media matter
Newsletter

Does Social Media Matter?

Ask anyone, and you’ll likely get one of two answers: people either love social media — or hate it. What can’t be disputed, however, is its value in the information world. People now use social media to stay up-to-date with friends, family, hot topics … and even breaking news. So how about businesses? Some use social media more than others for their marketing strategies. But just how important is social

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kpi
Newsletter

What’s a KPI, and Why Should I Watch It?

When trying to improve our lives, whether personally or professionally, data helps us track progress, including setbacks and successes along the way. Take weight loss, for example: without a number on a scale, we may still realize improvements are happening by the fit of our clothes, but we can’t understand with precise accuracy what is working — and what may be causing a setback along the way — without actual

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social media
social media

What to Post to your Practice’s Social Media Accounts

Social media is one of the best ways to attract new patients, keep current patients informed of office happenings, and grow your practice. The best part is that maintaining your pages can cost very little. But the worst thing you could do is post infrequently or post ineffective content. Many dentists fail to keep up their social media accounts because they simply don’t know what to post. While planning your

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drop ppo
Newsletter

Is it Time to Drop your PPOs?

Many practice owners are conditioned to think that they need insurance companies to thrive financially. Or they simply remain in-network with insurance companies because it’s what they’ve always done, and change like dropping PPOs may sound drastic. But we are here to tell you that it may be time to drop your PPOs and remain successful without losing patients. Understand that insurance companies only care about their business First and

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social media pictures
Newsletter

What are the Best Types of Pictures to Share on Social Media?

Scroll Instagram or Facebook, and you’ll quickly see that the best posts that get the most attention are photos, specifically custom photos. If you’re a busy dental practice, which you probably are, then you may feel as though you don’t have time to create custom graphics or take creative pictures to post on social media. But we are here to tell you that is what it takes to grow your

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low cost ideas
Newsletter

Low-Cost Ideas to Improve Your Patients’ Experience

What are you doing to set your dental practice apart from the dental practice across the street? What are you doing to set your dental practice apart from the dental practice across the street? Sometimes when you’ve been in practice for many years, it can be intimidating when the new practice moves nearby or down the road. Chances are it’s all new and possibly modern looking.  But we all know

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