Using Social Media to Grow your Practice

using social media to grow your practice

These days almost everyone has a smartphone and access to social media. Not only has social media changed our society, but it also has changed how your dental practice can—and should—market itself on social media. Patient “selfies” Let’s say you want to take a photo with a patient. Given the prevalence of smartphone technology, you can just use your patient’s phone to take the picture and ask them to post the photo to your practice’s Facebook page. Use a polite …

Promoting Your Practice with Selfie Marketing

selfie marketing

Did you know that some of the most effective marketing strategies on social media come from stuff that you (the business) didn’t post? That is right! These new “Selfie marketing” campaigns are sweeping across social media, impacting businesses in a positive way. Here is what you need to know about Selfie marketing, and how to it can improve your practice. First, keep in mind that this new strategy does not mean that you should quit posting regular stuff onto your …

Benefit of Google Reviews

google reviews

If you own a business, you probably have heard the saying that “word of mouth” is the best form of advertising. Word of mouth spreads much differently these days than it used to, thanks to the explosion in popularity of social media. Facebook, Twitter, and Instagram allow people to share their experience as customers with zero filters.  The same can be said through online reviews. For dental practices, in particular, Google reviews play a significant role in shaping the way …

Tips On Getting Your Blog Noticed

How To Get Your Blog Noticed

With an endless amount of information on the Internet, your blog could seem like a needle in a haystack. How can you attract attention to your blog amongst millions of others? Certainly, there are ways to get people to read your blog but a lot of these options lose that personal touch. Here are some tips to help you expand your readership, using effective strategies that are commonly overlooked. Be sensible Success does not happen overnight. Understand that blogs with …

Facebook Conversion Lift

Conversion Lift from Facebook
Conversion Lift to Measure the Impact of Facebook AdsAdvertisers often have a tough time determining the returns on their advertising spend. It is crucial that you know where your advertising dollars are being spent, so that you get the maximum returns on your money. Sadly, most current measurement solutions cannot give a complete picture of how a marketing channel is performing. If you market your services or products, across different channels, devices, and platforms, it is crucial that you know ...

The Importance of Effective Web Design for Businesses

Responsive Website Designer In Tennessee
For any business, its website is a virtual storefront, and making this storefront appealing to visitors is clearly a priority item. Ensuring that your website has an effective, user-friendly, and attractive design wins you some substantial brownie points in the virtual marketplace. Today, a website is a necessity rather than a luxury, and most businesses—both big and small—make sure that they do have a virtual presence to capture the worldwide audience that is ready to be canvassed through the incredible ...