Your business needs customers to survive. That’s where lead generation can be so beneficial. This refers to a marketing process that identifies new potential customers for your products or services and then seeks to induce interest in those customers and create a new potential sales pipeline. Bryant Consultants now offers lead generation as part of our wide range of services to help your business thrive.
Society is changing, and your marketing strategy has to change with it
We are living in a digital age. More and more people are digesting media through their phone, tablet, or another electronic device. That means you have to get their attention, not just through traditional advertising mediums like television, radio, or newspaper. Instead, you have to earn their attention.
Content is king
You may have heard that statement before, and while it may seem like somewhat of a cliché, it still rings true in today’s digital world. The best way to attract potential customers is by getting their attention by offering compelling content. From there, you need to use that content to transform those potential customers into tangible sales leads and repeat customers.
Here’s how Bryant Consultants can help you identify the best possible leads
1) Our experts will help identify the components that are essential to your marketing strategy. What content do you use to generate traffic, whether it be on your website, social media platforms, or to enhance your SEO? Whatever works for you, those are examples of content that should be expanded and pushed to potential leads.
2) When providing content to your audience, you have to consider the source. Market research indicates that consumers gravitate to content that comes from industry leaders. You can establish that reputation for your company by producing content that is well-researched and honest. A study by Smart Insights found that consumers prefer an authentic voice when interacting with companies on social networks, while a Forbes article noted that citing statistics in online content such as blogs helps to build trust within your audience.
Bryant Consultants can use any of the following marketing services, or a combination of these services, to help generate leads for your business:
- Email: Research by the Content Marketing Institute determined that 70 percent of business-to-business marketers identify email as their most effective channel of distribution. Bryant Consultants can help transform your existing email marketing campaign by adding relative video, which can significantly increase the click-through rate for your messages.
- Written content: You need clear, concise, informative content that is going to educate and inform your audience. Our staff includes professional writers who can provide that content for you, either in the form of fresh new online content for your website or through blogs, which help the search engine optimization of your business’ site because of the steady stream of fresh content.
- Marketing automation: A study conducted by Strategic IC in 2017 found that companies that use automation to help manage their existing leads experienced revenue increase of 10 percent or higher in the following 6-9 months. Bryant Consultants can help construct and manage the marketing automation system that will suit the unique needs of your business.
Online Lead Generation
Ready to find out more about lead generation, or any of the other ways we can help your business reach maximum efficiency and profitability? The services offered by Bryant Consultants can help you realize your vision, establish goals, and set processes in place to evolve your business. Contact us by calling (877) 768-4799 to learn more or to schedule a consultation.